Ecommerce Category Statistics & Trends

Key Takeaways:

• Top 1000 global online sales totaled $1.066 trillion in 2023, the first year of sales above $1 trillion. The Top 1000 accounted for 19.2% of global retail ecommerce sales in 2023, unchanged from a year earlier.
• More specifically, Amazon alone accounted for 7.4% of global ecommerce in 2023. That’s up from 7.2% in 2022.
• The conversion rate for Top 1000 retailers ticked down to just over 2.6% in 2023, from nearly 2.8% in 2022. That’s well above the pre-pandemic conversion rate of 2.2% in 2019, but only slightly higher than the 2.5% rate in 2018.
• Shoppers 55 and older accounted for only 18.7% of visits to Top 1000 sites in 2023, down from 21.8% in 2022.
• The Food & Beverage category of the Top 1000 posted the highest compound annual growth rate from 2019 to 2023, at 26.1%, highlighting the growth in online grocery shopping during the pandemic.
• The percentage of Top 1000 retailers selling on the Amazon Marketplace declined to 51.7% in 2023, from 54.8% a year earlier. But Amazon remains far ahead of eBay and Walmart, whose marketplaces attracted 17.2% and 14.3%, respectively, of Top 1000 merchants in 2023.